Jennifer Lynch

Catching Up With...
Catching Up With Adam Lerner, Co-Founder and President & Tracy VanBibber, National Sales Director, My Dirty Jobs

My Dirty Jobs, a company creating a line of heavy-duty cleaning products inspired by the Discovery Channel series Dirty Jobs staring Mike Rowe, is the first reality-based brand to enter the household-cleaning aisle.

Company co-founders Adam Lerner and Christian Darby created the idea. Less than 18 months ago the duo embarked on an uphill battle to convince both Rowe and Discovery Communications to take a chance on their start-up. Their vision became reality and the product line debuted at Walmart last month.

Both Lerner and Tracy VanBibber, national sales director of My Dirty Jobs, spoke with aNb Media about the brand’s launch and strategy.

Catching Up With...
Catching Up With Sara Nemerov, Senior Vice-President, Consumer Products and Brand Licensing, Rhino Entertainment

The Grateful Dead has endured for generations through its music and tie-dyed, peace-loving lifestyle. But now Rhino Entertainment, a division of Warner Music Group and licensing agent for the brand, is relying on a new brand strategy to ramp up licensing efforts to ensure the brand carries on alongside its music.