President of Design Edge Matt Nuccio discusses how the landscape is changing for toy inventors and the pros and cons of licensing vs. self-producing today.
ASTRA president Kimberly Mosley talks about the role of the newly formed ASTRA Innovation Council.
As we move into the most important time of the toy cycle, the fourth quarter selling season, there is anticipation about what type of holiday season it will be in terms of sales. Here’s publisher Bob Glaser’s thoughts on what type of season it may be.
The Toy Association has put together an in-depth report, Decoding STEM/STEAM, to explore the history and evolution of public perception about STEM/STEAM, tackle common misconceptions, address how to encourage kids to take more interest in science- and math-related subjects and careers, and suggest how toys and play can further STEM/STEAM learning.
When it comes to gifts for kids, you want your customers to think of your store first. You want new customers to discover you. Be at the top of your game this holiday season with a focus on these strategies from The American Specialty Toy Retailing Assocation (ASTRA):
The issue of marketing to children is gaining traction as advertisers across a broad array of industries step up their investments in new media and government authorities strengthen their efforts to ensure that children remain protected as technologies evolve.
ASTRA kicks off its second annual Neighborhood Toy Store Day this November 12. Here are some tips for planning a simple day that will draw a lot of attention.
Fall Toy Preview gets underway in Dallas on October 4. Read which retailers will be in attendance.
The TIF shares its recent experiences helping kids through its Play Heals program.