Masked Republic Names Boss Fight Studio Global Toy Partner
Masked Republic, the owners of the Legends of Lucha Libre and Lil’ Luchas brands, has signed Boss Fight Studio as a global toy partner.
Grupo Pão de Açúcar Bring Garfield Goods to Brazil
Brazil’s largest retail and distribution group, Grupo Pão de Açúcar is teaming up with Garfield to offer a variety of private label treats to its customers. Grupo Pão de Açúcar (GPA) began dishing out Garfield goodies in February under its Qualitá brand, the biggest private label program in Brazil. Working with suppliers including Barion Industria, Moinho Romariz Industria and Turatti & Turatti, GPA launched the new program in 700 Extra…
Spin Master Takes On Big Potato Games Distribution
Big Potato Games and Spin Master announced a three-year license agreement for the U.S. and Canada.
JoyPixels, Born Licensing Launch Emoji-Fueled Ad Campaigns
JoyPixels, owner of more than 2,800 emoji icons, and its agent Born Licensing launched a variety of advertising campaigns featuring their emojis. The campaigns cover a broad range of categories including telecommunications, FMCG, financial services, reproductive health, child safety, and retail. The most recent campaign launch was with New Zealand telecommunications provider 2degrees which incorporated the emojis across its new major advertising push which includes TV, online, social media, outdoor,…
FanGirl Named Licensing Agent for Wu-Tang Clan’s Ol’ Dirty Bastard
The estate of Ol’ Dirty Bastard and Four Screens Management have selected FanGirl Consulting & Brand Management as its global licensing agent. Co-founder of Wu-Tang Clan and founder of Brooklyn Zoo, Ol’ Dirty Bastard has been a hip-hop icon since breaking on the scene in 1995. Multi-generational ODB fans number in the millions and can be found at concerts worldwide celebrating his legacy along with his son and brand ambassador,…
USAopoly, Disney Expand Partnership, Bringing Star Wars Games to EMEA
USAopoly (The OP) and Disney Consumer Products UK announced plans to develop new Star Wars games for the EMEA regions. The initial Star Wars games lineup will feature a light strategy tabletop game. “Star Wars has an unparalleled ability to connect people from different generations, cultures and backgrounds, which is an important value shared by USAopoly,” says Candace Brenner, vice-president of marketing for USAopoly. “Whether we stood in line for…
Sony Kicks Cobra Kai Season 2 Product Line into Gear
The next season of the hit YouTube Premium series Cobra Kai airs April 24. In preparation, Sony Pictures Consumer Products (SPCP) has unveiled a multi-category licensing program. Spencer’s Collab Spencer’s will serve as the exclusive brick-and-mortar hub for all Cobra Kai needs in the U.S. and Canada. Select products arrived in Spencer’s stores on April 22. Featuring a roster of licensees and first-ever product categories, the newly reimagined franchise will allow fans…
Wish Me Zoonicorns Expands at Retail, Abroad
After a successful e-commerce launch of plush by Jay@Play through DTR advertising, Zoonicorn announced its interactive Wish Me Zoonicorn will soon be available through additional retailers nationwide. Amazon, Target, Meijer, Walmart, Cracker Barrel, and other retail locations will carry the line nationwide beginning this fall. The Zoonicorn Booth will be #A134, and Jay@Play will be located in Booth #L194 at the Licensing Expo, June 4-6, Mandalay Bay Las…
Tetris Goes Kawaii with Hello Kitty
Sanrio and Tetris announced a multi-year partnership to collaborate on games and merchandise. Their first entry brings Tetris and many of the Sanrio characters together in a new online game set to debut June 3. In addition, the companies will introduce a new co-branded style guide at Licensing Expo, June 4-6 in Las Vegas, which will be available for interested licensees worldwide, in categories such as apparel, cosmetics, stationery…