News

Tami Murphy Tamic Strategies
News
Game and Toy Veteran Tami Murphy Launches Growth Strategy Consulting Business, Building on 20 Years in the Industry

Tamic Strategies is proud to announce its official launch, offering comprehensive business consulting services to vibrant toy, game and gift companies looking to continue their growth in the market. Led by Tami Murphy, an entrepreneurial professional with decades of industry experience, Tamic Strategies aims to empower businesses by providing strategic guidance and tailored solutions. Murphy has spent nearly 20 years in the toy and game industry at respected companies such as The Haywire Group, University Games and Grand Prix International (GPI), Inc.

Shashibo Jumbie Artist Series
Licensing News
Fun in Motion Launches Jumbie Artist Series Shashibo

Innovative toy company, Fun In Motion Toys, creators of the #1 best-selling and STEAM-accredited Shashibo magnetic puzzle cube, proudly present a new artistic collaboration with world-renowned artist, Jumbie. This groundbreaking partnership unites Shashibo with the visionary behind the unique art movement “Spectral Art,” where artwork animates in the presence of color-changing lighting. The new Jumbie Artist Series Shashibo collection transcends the boundaries of art and play. Jumbie, acclaimed for his exceptional mastery of RGB light reactive pixels, has been revolutionizing the art world with his breathtaking creations. This trailblazing artistry takes center stage on Shashibo, adding an enthralling new dimension to the beloved magnetic puzzle toy. Shashibo contains 36 rare earth magnets and can transform into over 70 different shapes adorned with colorful Jumbie art.

Meteoheroes Adventures podcast
Entertainment News
Itsy Bitsy Entertainment & Meteo Expert Launch “The Meteoheroes Adventures” Video Podcast into US Schools August 28th

Based on the #1 Kids’ podcast throughout Europe, Children’s and Family Entertainment mega-hit maker and producer Kenn Viselman, known for some of the most ground-breaking children’s TV series of all time (including Thomas the Tank Engine, Teletubbies and nearly 50 others) has teamed up with Luigi Latini, founder of Meteo Expert, the premier meteorology center in Europe, and Adventure2Learning, the preeminent provider of video into classrooms,  to create “The MeteoHeroes’ Adventures Podcast Series.” This trail-blazing all-inclusive podcast is being hosted by Brianna Colson a 24 year old on the autism spectrum, a self-proclaimed MeteoHeroes uber-super fan and is the first phase of a massive climate education initiative and will be offered free to schools across America.

Little Tikes Story Dream Machine
Licensing News
Little Tikes Launches the Story Dream Machine with Random House Children’s Books to Encourage Child Literacy

The Little Tikes Company, the brand trusted by parents and loved by kids for nearly 55 years, and a wholly-owned subsidiary of MGA Entertainment, Inc (MGA), one of the world’s largest and fastest growing privately held toy and entertainment companies, today announced the launch of the Little Tikes Story Dream Machine. This all-new innovative portable projector is not only an engaging toy but is also an early reading tool and sleep solution. Little Tikes, in partnership with renowned publisher Random House Children’s Books brings story classics to life from beloved collections such as Little Golden Books. 

Molang Licensing Street heathside
Licensing News
Licensing Street to Represent MOLANG in the United States

Millimages, one of the oldest independent animation studios and IP developers in Europe, has appointed US agency Licensing Street to represent its iconic brand MOLANG in North America. MOLANG is an international TV, social media, licensing, and merchandising phenomena with over 950 consumer products from 80+ licensees, and 312 animated episodes broadcast worldwide. In the US the brand has had huge exposure and engagement to date with 85 million views on YouTube Kids and almost a million on the adult YouTube channel. In the US in 2023 alone, Molang reached 380K Tik Tok subscribers, 78K on Instagram and 32K on Facebook, while the six animated series have been aired in the US on Disney Junior, Netflix, Hulu, Kidoodle TV, Playground, and Hopster.

G FUEL Neopets
Licensing News
G FUEL Teams with Neopets for Limited-Edition Energy Drink Collection

G FUEL celebrates a fantastic new era of the virtual pet game Neopets with a limited-edition collection featuring remastered G FUEL Energy Formula products, a Neopets x G FUEL Slushie Cup and collectible G FUEL Doodlez Charms accessories.  The collaboration, which debuted at San Diego Comic-Con International 2023, features three fan-favorite flavors with adorable Neopets characters on the packaging, available for the first time in 15-serving tubs:  Electric Blue Slushie (Snow Cone), Cheops Slushie (Cherry Pomegranate/Clickbait), and Loveberry Slushie (Raspberry Lemonade/Hype Sauce).

GUND Spookley
Licensing News
Holiday Hill Farm and GUND Reveal New Spookley Plush Line

Holiday Hill Farm, home of beloved holiday icon Spookley the Square Pumpkin (www.spookley.com), and GUND, a leading plush toy creator owned by Spin Master, have revealed the all-new plush hitting shelves this fall at major retailers and specialty stores around North America and on GUND.com. The initial lineup features two sizes of Spookley including 3-inch and 6-inch and will be on display at the GUND booth (#1635) during Toy Fair in New York September 30 – October 3. Additionally, Spookley will make his debut at Toy Fair’s annual opening day costume parade and ribbon cutting and appear at the Halloween “Boolevard” pavilion for photo opps immediately after the opening ceremony.

Bebé Fuerte TOMY
News
Global Wellness Icon Robin Arzón Launches New Bilingual Toy Line Bebé Fuerte

TOMY International’s Bebé Fuerte, a new infant toy line created and designed by Robin Arzón, VP of Fitness Programming and Head Instructor at Peloton, has arrived at Walmart and independent toy stores across the United States. The New York Times bestselling author of children’s books Strong Mama, and its follow-up, Strong Baby, has brought her core belief in the power of movement for all ages to bear on the new line. Bebé Fuerte launches with seven signature products, designed from a fresh, colorful palette inspired by Arzón’s Cuban-Puerto Rican roots and the rich heritage of LatinX culture. Some of the toys feature Spanish words and phrases that parents can share as they play with baby. The product is presented in bilingual packaging.

Fingerlings Go Bananas
News
Fingerlings Spread Positivity with “Go Bananas for Friendship” Campaign

Fingerlings encouraged the world to Go Bananas for Friendship on August 11th to celebrate “Fingerlings Friday” with the help of YouTube megastars, Jordan and Salish Matter, along with 150 additional content creators. Staying true to their message of Friendship @ Your Fingertips, the campaign celebrates the new heart-to-heart connection feature, a fresh twist on the bestselling play pattern that saw Fingerlings win the 2018 Toy of the Year (TOTY) Award. Jordan and Salish Matter anchor the campaign with a hilarious and heartwarming transformation challenge. Additional creators will join in to spread friendship and inspire good deeds. “We’re taking the core values that have always been a part of this brand, and bringing them to life by showing fans how all these small but meaningful good deeds add up to something huge,” said Andrew Yanofsky, Head of Marketing and Operations for WowWee.