Wicked Cool Toys Named Halo Infinite Global Master Toy Partner
343 Industries appointed Wicked Cool Toys as global toy licensee for the next chapter of the game franchise, Halo Infinite, which debuts for holiday 2020.
New Genius Brands’ ‘Rainbow Rangers’, ‘Llama Llama’ Product Head to Retail
Consumer product for Genius Brands’ two flagship series, Rainbow Rangers and Llama Llama, are rolling out now through year’s end.
Boss Fight Studio Tapped for Flash Gordon, The Phantom Collectibles
Boss Fight Studio, creators ofthe Vitruvian H.A.C.K.S. collectible action figures, will create a line of figures for Flash Gordon and The Phantom classic comic book franchises, as well as the 1980 Flash Gordon film. Aimed at adult collectors, HERO H.A.C.K.S. is an extension of the already popular H.A.C.K.S. figure system and will feature four-inch scale figures with more than 30 points of articulation and highly detailed sculpts. Due out spring 2020, Boss Fight Studio…
MGA’s The Hangrees Combine Parody, Slimy Poop-tasting Fun
MGA Entertainment unveils its newest line of boys collectibles, The Hangrees, during San Diego Comic Con, proving #itsgoodtolaugh.
TRU Kids Brands, b8ta Share Details on Revamped Toys ‘R’ Us
Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.
Sesame Workshop Names Maltin as CMO
Sesame Workshop taps Samantha Maltin as CMO, overseeing global brand management, consumer engagement, social media, data strategy, and brand creative.
Warner Bros. Kicks Off Scooby-Doo 50th Birthday Celebration
Warner Bros. Consumer Products celebrates 50 years of Scooby-Doo with a “50 Days of Scooby” celebration. Kicking off July 26, Warner Bros. is giving fans 50 days of content, giveaways, product, downloadable activities, and more—all leading up to September 13, the 50th anniversary of the Scooby’s official television debut in Scooby-Doo, Where are You! Home Entertainment will also release the Scooby-Doo, Where are You!: The Complete Series Limited Edition 50th Anniversary Mystery Mansion…
GUND Unveils Line Friends Plush Collection
GUND, a division of Spin Master, has revealed its new collection of plush for Line Friends, the fast-growing global character brand.
Netflix Names Jackie Lee-Joe as CMO
Netflix appoints BBC Studios veteran Jackie Lee-Joe as chief marketing officer.