Disney Sets Date for First-Ever Frozen Fan Fest, Triple Force Friday
October 4 will mark Disney’s first-ever concurrent global product rollout for two of its biggest, and most anticipated, movie events of 2019: Frozen 2 and Star Wars: Episode IX.
ZAG America Grows Leadership Team, Manuel Torres Port Named Chief Brand Officer
ZAG America expands its leadership team with the appointment of Manuel Torres Port as chief brand officer, Julian Zag as executive vice-president of worldwide operations, Liz Grampp as senior vice-president of studio and franchise marketing, and Ian Lambur as senior vice-president, global distribution and co-production.
Kellytoy to Distribute Russ Berrie Brand
Jazwares announced that its division Zag Toys has formed a partnership with Kellytoy for the distribution of its Russ Berrie plush toy brand.
Mattel Named New Toy Partner for Despicable Me
Mattel snags the Despicable Me license in a three-year global agreement with Illumination and Universal Brand Development, beginning with Minion 2 movie toys for 2020.
Singing Machine Debuts Carpool Karaoke Mic
Singing Machine has partnered with CBS Consumer Products to debut Carpool Karaoke, the Mic at Toy Fair New York, bringing James Corden’s popular Tv segment into cars nationwide.
Nick Unveils Ryan’s Mystery Playdate, Return of All That and More
Nickelodeon to debut Ryan’s Mystery Playdate, a new live-action preschool series starring YouTube kidfluencer Ryan of Ryan ToysReview. The company also revealed the return of All That and more projects in the works.
LEGO Shows Off Hidden Side with New AR-Enhanced Building Toys
The LEGO Group unveils a brand new AR-enhanced building experience with LEGO Hidden Side, which will debut at Toy Fair New York.
Alpha Group Reveals First Look at SpongeBob SquarePants 2019 Toys
Debuting at Toy Fair New York, Alpha Group reveals a first-look at the new SpongeBob Square Pants 2019 toy line.
Far Out Reveals New Partnerships, Toy Lines Ahead of Toy Fair
Far Out Toys reveals NASCAR and Ryan’s World toy lines ahead of Toy Fair New York.