Toysmith Announces New Alliance with Anne McGilvray & Company
On July 1, Anne McGilvray & Company (AMC) will begin selling the entire portfolio of Toysmith toy and gift products in the US.
Genius Brand International’s Rainbow Rangers Toys from Mattel to Debut at Walmart Stores in August
Mattel will release a toy line based on characters from the animated series Rainbow Rangers on Nick Jr.
US Retail Introduces Non-Essentials Ban
New regulations will prevent big-box stores from selling non-essential items, including toys.
Homebound ‘Kidults’ Helping to Drive Construction, Game, Puzzle Boom
The sharp rise in sales of puzzles, games and building sets (widely publicized and extremely logical in these “shelter in place” times) has seen the continued emergence of “kidults” — grownups filled with nostalgia and perhaps seeking out new activities – as a driving force in those categories that was underway even before the pandemic struck.
Toys”R”Us Canada Launches ‘Stay-at-Home Play’ Initiative
Toys”R”Us Canada announced Stay-at-Home Play, an initiative designed to help families stay engaged and connected while staying in the house.
CHITAG’s Young Inventor Challenge Brings New Kid-Invented Game to Retail
CHITAG, host of the annual Young Inventor Challenge (YIC), announced the retail launch of a YIC winning game, Betcha Can’t!.
The World of Eric Carle Unveils Licensing and Retail Initiatives for 2020
With new products from Magna-Tiles and retail initiatives with Target, the series of children’s book titles from Eric Carle continues to diversify through licensing.
SYBO Games’ Subway Surfers Merchandise Program Launches at Hot Topic
The Hot Topic retail launch comes as SYBO Games’ master toy partner Alpha Group showcased the first-ever range of lifestyle toys at Toy Fair New York.
Subway Surfers Consumer Lifestyle Brand to Debut at Walmart in 2020
SYBO Games’s SUBSURF consumer and lifestyle merchandise brand is readying for a comprehensive retail program in the U.S., exclusively at Walmart.