FluentPet, the company that is pioneering better communication between humans and their animals through recordable sound buttons, announces its selection as the Grand Prize winner in Purina’s 2022 Pet Care Innovation (PCI) Award’s pitch competition at this year’s Global Pet Expo in Orlando, Florida.
The American Pet Products Association (APPA) – the leading trade association serving the interests of the pet products industry since 1958 – has released Volume 4 of its Generational Report. The report looks at how Millennials, the largest segment of pet owners at 32%, differ from previous generations of pet owners and takes a deep dive into the newest Gen Z pet owners.
The backyards of America are about to get a lot more awesome thanks to Föm Mania, the latest innovation from Little Kids Inc., the number one bubble manufacturer in the U.S. In addition to the mom-favorite brand Fubbles, the company’s lineup of award-winning bubble, sports, novelty and activity toys will now include two products under the Föm Mania brand, inviting kids and families into a new world of active outdoor play possibilities. The Föm Mania lineup promises everything from light, fluffy foam mountains offering endless play possibilities to foam-filled battles unlike anything kids have experienced before,
This year the company adds three new cats to their well-loved collection, and they sure are purr-ty! Welcome Juliette the Persian Cat. She lays out at 15” long not including her big fluffy tail. This lady is filled to the brim with fluff! Her long-textured, mocha brown fur is thick and full giving her the realism of a true Persian breed. Her golden eyes with black pupils’ standout above her prominent nose on her fully rounded head.
Just a few weeks before the opening of Interzoo 2022 from May 24th – 27th in Nuremberg, the leading trade fair for the international pet industry presents itself at the Global Pet Expo in the USA. Interzoo is represented with its own booth at the Global Pet Expo from March 23 to 25 in Orlando, Florida. “The world is looking forward to Interzoo in May,” affirms Dr Rowena Arzt, Head of Exhibitions for Interzoo organizer WZF – Pet Industry Services. “We are in Orlando to report on the news at Interzoo and to be personally available for questions. The industry had for a long time to do without face-to-face encounters. Now it is possible to meet again at trade fairs and we want to use this opportunity for direct dialogue with the American pet market.”
The Pet Advocacy Network, formerly known as the Pet Industry Joint Advisory Council (PIJAC), has announced a comprehensive rebranding with a new name, logo and website that reflects its evolution over the past 50 years as the legislative and regulatory voice of the responsible pet care community. The association made the announcement at its 50th anniversary celebration reception, held in conjunction with the Global Pet Expo tradeshow in Orlando, Florida.
Silvergate Media (Silvergate), producer of global hit IP Octonauts, is excited to announce plans for the broadcast launch of its new animated series, The Creature Cases, which follows the adventures of a unique detective duo who specialize in solving animal mysteries. The first season will debut on Netflix’s global streaming platform from 12th April, 2022.
Major lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby, which designs and manufactures the highest-quality scale model cars for the global hobby market. Sunrich will produce and distribute a special range of model cars featuring the classic red and white Motul livery. The deal was brokered by WildBrain CPLG, Motul’s global licensing agent (excluding APAC).
Rainbow High, NPD’s #1 Fashion Doll and #1 Doll of 2021 and two-time Toy Association Doll of the Year nominee, is thrilled to announce that entrepreneur and television personality, Paris Hilton, will be joining the cast of Rainbow High for four unforgettable episodes. The first highly-anticipated episode will air March 25 on YouTube. Paris will be introduced in animated form, portraying herself as the Headmistress of Pacific Coast High, marking the start of a collaboration inspired by the creativity and fashion that fuel both Paris and Rainbow High.