MGA Entertainment is thrilled to share that they have launched a ground-breaking new series in celebration of Confidence, Inclusivity, and of course – FIERCENESS! – L.O.L. Surprise! Queens. The collection celebrates the spirit of inclusivity by encouraging kids to straighten each other’s crowns, embrace who they are, and always support their friends. The range includes L.O.L. Surprise! O.M.G. Queens Fashion dolls and the L.O.L. Surprise! Queens dolls assortment.

Toys for Tots, the U.S. Marine Corps’ premiere community action program, distributed an unprecedented 22.4 million toys, books, and games to nearly 8.8 million children in need in 2021. While the affects of the pandemic continued to create challenges, Toys for Tots provided record breaking support to families and children in times of need. Toys for Tots is more than a Flagship Children’s Christmastime charity – our goal is to provide year-round hope to families in need.

With thousands of children and families gravely affected by the conflict in Ukraine, the family of award-winning educational toy companies Learning Resources, Educational Insights, and hand2mind has announced they are providing support in numerous meaningful ways. Along with financial support, the companies are sending a number of educational toys and activity sheets translated into Ukrainian to benefit thousands of refugee children who are in desperate need of resources in their native language.

Capstone Partners released its Juvenile Products & Toys Sector Update, reporting that pandemic purchasing habits by households have supercharged growth in the Juvenile Products & Toys sector, and the elevated spending levels across Toys, Games, and Durable Goods categories are expected to continue through 2022.

PowerTown Wrestling, the brand developed and being brought to market by Relativity Worldwide LLC, has appointed Southard Communications as its agency of record to support the brand on a comprehensive marketing, communications, and social media campaign. Based in New York, Southard Communications has three decades of experience in the toy, game and collectibles space and is an ideal partner, according to Steve Rosenthal, managing partner of Relativity Worldwide.

Miniland USA, makers of classroom toys and games focused on social and emotional learning, has announced the launch of their best-selling line of dolls with Down syndrome, hearing implants and glasses, direct to consumers.

Hess has announced a new addition to its Hess Toy Truck collection – My Plush Hess Truck: 2022 Choo-Choo Train, the third in its plush toy series designed especially for its youngest fans. On sale exclusively at HessToyTruck.com, the soft and durable green fabric train has colorful accents, lights and sounds. The $34.99 price includes free standard shipping* and Energizer batteries.