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Catching Up With...
Catching Up With Susan McLain, General Manager of The Baby Einstein Company

In 1996, mother Julie Aigner-Clark shot the first Baby Einstein video in her basement in Georgia. She did this for one simple reason—she wanted to share her love of the arts with her baby. Clark then began producing and selling the videos. By the end of the decade, a line of videos/DVDs, books, and CDs were available at retail. In addition, an online store was launched, which was still a relatively new concept at that time. In 2001, Disney acquired The Baby Einstein Company. Since then the brand has grown by leaps and bounds through licensing. It is now considered one of the must-haves for new parents. However, the brand is evolving to address the needs of a new generation of parents. Once known primarily for its DVDs, Baby Einstein will now be sold as a kit, which will include a DVD, CD, and either a board book or cards (depending on the kit).

Magazine Toys & Family Entertainment
Toys & Family Entertainment, March 2011
Catching Up With...
Catching Up With Cindy Bailey, CEO, Art Impressions

Art Impressions represents intellectual property owners such as artists, illustrators, designers, photographers, manufacturers, publishers, and celebrities. Among the properties the agency represents is SO SO Happy. Cindy Bailey, CEO of Art Impressions, discusses launching the property and establishing it in the marketplace.

SO SO Happy is a character-based brand featuring robots, monster-like creatures, and those that fall under the category of “odditees.” The SO SO Happy website describes the brand’s mission as embracing individuality, building self confidence, and inspiring positivity and acceptance among all beings—real or imagined.