Atari, one of the world’s most iconic consumer brands and interactive entertainment producers, has announced the company has enlisted executive producers Jay Blumenfield and Tony Marsh to create a game show, tentatively titled The Great Atari Celebrity Showdown. “Atari has remained a widely recognized and loved brand in pop culture for over 50 years, so it is no surprise that many celebrities have a strong connection to the brand,” said Wade Rosen, Chairman and CEO of Atari. “I look forward to seeing them share their personal stories and compete in a fun, game-show setting.”

From spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost, The Toy Association has unveiled the top trends expected to drive consumer spending on toys, games, and youth entertainment products in 2024. The announcement was made during The Toy Association’s annual Toy Trends Briefing, a virtual press conference that gave retailers and media a first look at the latest developments in toys and play.

Hasbro, a leading toy and game company, announced its plans to celebrate the 40th anniversary of the beloved Transformers franchise. Transformers made its worldwide debut in 1984 with its revolutionary robot-to-vehicle action figures, bolstered by a comic book series and an action-packed animated series, The Transformers. The launch was a massive hit, and it introduced characters like Optimus Prime, Bumblebee, Megatron, Starscream, and others who became fan favorites and the ultimate heroes and villains of Cybertron. Today, hundreds of robots continue to join the franchise and illustrate the brand’s core ability to change and adapt to new environments while offering a variety of ways to play for a new generation of fans.

Just Play is back with all new Disney Doorables, this time from across the Star Wars series of movies and shows. Doorables are currently a leading licensed collectible in the market, and adding characters from one of the most beloved franchises of all time will be huge news to Doorables collectors who have been eagerly hoping for this introduction, as well as Star Wars fans of all ages who can now celebrate their fandom in a new a-doorable way! Like all Doorables, the surprise-packed Star Wars mini figures stand about 1.5 inches tall and feature stylized detailing with glittery eyes. Each Galaxy Peek includes 4 figures – with 25 different characters to collect – in an awesome Death Star-inspired capsule, and each Galactic Cruiser  includes 1 of 10 figures with their own mode of transport. The squishy 10” Puffables Plush each include 1 of 3 characters, available in two collections: A New Hope or The Mandalorian.

Starting in 1924, with the founding of Tomiyama Toy Seisakusho (the predecessor of TOMY), TOMY Company, LTD is now a global company with well-known brands for parents and children of all ages, such as Lamaze, Club Mocchi- Mocchi, ERTL, The First Years and Boon. TOMY is sharing its gratitude and promise to be a company that is loved and important to society for another 100 years. To mark the milestone and express gratitude to their supporters, stakeholders, and customers, who have made their longevity possible, TOMY has created and released a new 100th anniversary logo. The design depicts the creation of infinite possibilities (“∞”) from “1.”