Basic Fun! Launches New Tonka Campaign with Brand Spokesperson Shaquille O’Neal
Tonka and its spokesperson Shaquille O’Neal have a new message for kids: ‘Let’s Go Play!’
Mattel Reports Third Quarter 2020 Financial Results
Mattel reported net sales were up 10%, with strong sales growth of Barbie products in the third quarter of 2020.
Schleich Reveals Winners of Times Square Billboard Contest
Fans were asked to submit 60-second videos depicting stories inspired by imaginative playtime with Schleich figurines and playsets.
Hess Launches First-Ever Ambulance as Annual Holiday Toy Truck for 2020
Hess pays tribute to first responders with the launch of the first-ever ambulance as its annual Holiday Toy Truck for 2020.
TOMY Awarded License for Plants vs. Zombies Video Game Series
TOMY has signed a deal with Electronic Arts Inc. to bring the Plants vs. Zombies video game characters to life with plush toys.
Yu-Gi-Oh! Launches E-Commerce Shopping Destination
Konami Cross Media, NY, Inc. signed the Wildflower Group to develop and launch the new Yu-Gi-Oh! e-commerce shopping experience.
People of Play (POP) Announces Entertainment Line Up for First-Ever ‘POP’s Got Talent’
Toy and game industry professionals from around the world will perform in a virtual talent show from People of Play premiering Friday, November 20.
ShopDisney.com and Disney Store Unveil Top 15 Toys for 2020 Holiday Season
This marks the third year the retailer is sharing a list of holiday must-haves for Disney fans, families, and gift-givers alike.
The Noble Collection Launches BendyFigs, the first Toyllectible from Noble Toys
The Noble Collection introduces BendyFigs, the first Toyllectible launch under the new Noble Toys umbrella.