Horrid Henry Signs New Partners
Novel Entertainment has secured a raft of licensing deals for its animated series Horrid Henry.
Play All May: Why the Industry Needs a Month Long Celebration of Play
In this Q&A, Steve Pasierb, The Toy Association’s president and CEO, discusses The Genius of Play’s Play All May initiative, why it was important to launch the celebration, and how toymakers can get in on the fun.
Super7 Hits Home Run in New MLB Deal
Super7 launches its newest brand, Supersports by Super7, featuring fan-favorite MLB legends and moments.
New Report Suggests Smart Toys Market to Reach $25 Billion by 2025
The global smart toys market is expected to reach $24.65 billion by 2025, growing at a compound annual growth rate (CAGR) of 15.5 percent from 2017 to 2025, according to Hexa Research.
NRF: More Retailers Responding to Consumers’ Multichannel Needs
A new study from NRF and Forrester reports as more consumers embrace multichannel shopping, more retailers are diversifying their investments on and offline.
Insight Edition to Publish Game of Thrones Tribute Book Series
Insight Editions and HBO Licensing and Retail announced a new publishing program around Game of Thrones.
Tetris Slots in New Lifestyle Anniversary Partners
In celebration of the brand’s 35th anniversary, The Tetris Company announced the biggest expansion of its lifestyle product offering to date with a slate of fashion and beauty products.
Daniel Tiger’s Neighborhood Partners with 529 College Savings
A new 529 College Savings Plans sponsorship with Fred Rogers Productions includes a series of 15-second recognition spots will be shown before and after each episode of Daniel Tiger’s Neighborhood.
Nintendo Hosts Splatoon 2, Super Smash Bros. Ultimate Opens at PAX East
Nintendo will attend PAX East in Boston this year, March 28–31, with an assortment of games, events ,and activities for fans.