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EPR Toy Association
The Toy Association Protects Industry Interests During California EPR Program Rulemaking

A coalition group organized by the California Chamber of Commerce (CalChamber), of which The Toy Association is a member, submitted comments to the California Department of Resources Recycling and Recovery (CalRecycle) regarding California’s SB 54, the largest comprehensive packaging EPR (extended producer responsibility) program in the country. As part of the coalition, the Association is providing the toy industry’s perspective throughout the rulemaking process for the proposal.

ferrero despicable me keebler kinder joy
Licensing News
Ferrero Celebrates Illumination’s Despicable Me 4 with Special Limited Edition Products from Keebler and Kinder Joy

Ferrero North America brands Keebler and Kinder Joy are celebrating the theatrical release of Illumination’s bold new chapter of Gru and the Minions mayhem, Despicable Me 4, with two limited-edition products, Keebler Despicable Me 4 Rocky Road Fudge Stripes and Kinder Joy Despicable Me 4 Eggs. Beginning May 1, fans everywhere can shop these limited-edition products at retailers nationwide. Illumination’s Despicable Me 4 arrives in theaters everywhere July 3, 2024.

Lumstella Santaverse Licensing Expo
Licensing News
The Lumistella Company Expands New Santaverse Ahead of 20-Year Anniversary of The Elf on the Shelf

The Lumistella Company, home to the world’s most beloved Christmas brands, will showcase its new Santaverse—the enchanted world of Santa Claus—at this year’s Licensing Expo (May 21st—23rd, Mandalay Bay Convention Center, Las Vegas). The company will unveil new characters, exciting releases including a family cookbook, a middle-grades novel featuring the origin story of Santa, new offerings in the digital gaming space, and a preview of its 20th Anniversary initiatives for its premier brand, The Elf on the Shelf in 2025.

Rabbids Heathside
Licensing News
Heathside Signs License Agreement with Ubisoft to Produce Rabbids Toys, Collectables and Gifts

Heathside Trading Ltd has entered into a Licensing Agreement with Ubisoft to develop, market and sell officially a range of blind packed licensed Rabbids toys and collectibles through selected retail partners. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for Heathside Ltd and Tinderbox, the specialist digital division of Beanstalk. The Rabbids are a mysterious breed of whacky creatures that seek constant fun throughout different worlds and dimensions. They are playful, curious, cheeky and unpredictable. Rabbids love their freedom, making creative inventions and doing unexpected antics wherever their chaotic path leads them.

Transformers week
Hasbro Celebrates Retro-Inspired Products and Experiences for Transformers ‘80s Week

Hasbro, a leading toy and game company, has announced Transformers ‘80s Week to celebrate the 40th anniversary of the beloved franchise. The week-long celebration features new product reveals, pre-orders and retro content allowing new generations to discover the decade where it all began. Check out Transformers ’ social channels for a series of ‘80s-themed stop motion videos that dropped each day this week.

Bluey Licensing Renewals BBC
BBC Studios Renews Multi-Year Global Licensing Deal with Moose Toys for Bluey

BBC Studios has renewed its global licensing partnership with innovative toy company Moose Toys for smash-hit kids property Bluey. The BBC Studios’ licensee will remain the global master toy partner for the Emmy Award-winning animated TV sensation Bluey in all territories.

The landmark multi-year renewal will build on the global success of Moose’s toy range. It also follows hot on the heels of ABC Australia and Disney platforms’ simultaneous global premiere of the extended special Bluey episode ‘The Sign’, which welcomed critical and audience acclaim across the world. ‘The Sign’ gathered more than 10 million views worldwide on Disney+ in the week after its release, and is the top ABC program of 2024 YTD and the highest ABC program of all time on ABC iview.

mcFarlane Toys UFC
Licensing News
McFarlane Toys Teams Up With UFC to Create Powerhouse Line of Collectibles

McFarlane Toys, a leader in the collectibles category, proudly announces the signing of a new licensing agreement with UFC, the world’s premier mixed martial arts organization. This strategic partnership marks an exciting new chapter as McFarlane Toys will deliver both physical and digital collectibles to fans worldwide, spanning the dynamic UFC roster. The collectibles will immortalize some of UFC’s most iconic athletes and moments as 6”, ultra-detailed, posed, physical and digital figures.

Jazwares Logo France Paris European Bilbao Spain
Jazwares Expands European Presence with New Wholly Owned Office in Bilbao, Spain

Jazwares, a global leader in toys and licensing, has announced a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025. Iberia is an important toy market and this expansion marks Jazwares European operation’s first direct supply model with retailers in Southern Europe. Jazwares also has offices supplying retailers directly in the UK, Germany, France, and the Netherlands.

Julie Gwaltney TOMY
News You're Hired
TOMY International Announces Julie Gwaltney Appointed Vice President Toys

TOMY International announced that Julie Gwaltney has been appointed Vice President of the Toy Division. Julie has over 30 years’ experience in the toy industry, most recently holding the position of TOMY International’s Senior Director of Toys. “We are happy to have Julie assume this role and bring her expertise across additional categories,” said Greg Kilrea, President of TOMY International. “Julie works very well with her team, the designers, our licensors, and our industry partners to help find great opportunities for TOMY and make lasting contributions to childhood play.”