Real Deal
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  • Launches
Catching Up With...
Catching Up With Nicole Blake

Fans of Where’s Waldo can now seek and find the red-and-white stripe-wearing character on their phones through licensed mobile games and iPhone apps thanks to Classic Media, which represents the property. As of April, 1 million Where’s Waldo apps had been sold for the iPhone and iPod Touch. Nicole Blake, who was recently promoted to executive vice-president, global marketing & consumer products at Classic Media, talked about bringing Waldo to cell phones and why this venture makes sense for licensing.

Magazine Royaltie$
Royaltie$, June 2010
Magazine Toys & Family Entertainment
Toys & Family Entertainment, June 2010