Canspan Extends Partnership with WowWee
In response to WowWee’s growth, it’s deepening its engagement with Canspan, which will be responsible for leading its social and digital marketing strategy and efforts for all new brands.
2019 Hot Wheels Legends Tour Adds More Stops, Experiences
Kicking off in mid-March, the Hot Wheels Legends Tour returns for year two, with plans to hit 18 stops) on its nationwide search for a life-size custom car worthy of being made into a Hot Wheels diecast vehicle.
Levi’s Teams with Another Classic, The Peanuts, in Spring 2019 Collection
Levi’s and Peanuts team up for another fashion collaboration this spring, bringing back Charles Schulz’s beloved cartoon beagle along with the rest of the Peanuts pals.
Sesame Street Slathers on the Sunscreen with New Sponsorship
Blue Lizard Australian Sunscreen brand is now a sponsor of Sesame Street, and will create educational content timed to Skin Cancer Awareness Month for the Sesame Street YouTube channel.
M.J.A. Licensing to Manage King Features’ Characters in France
King Features Syndicate, a unit of Hearst, announced the appointment of a new international licensing agent in France.
McDonald’s Happy Meals to Help Teach STEM in New Partnership with Discovery
Through a new collaboration between Discovery and McDonald’s, kids can now get a dose of learning along with their happy meals thanks to the new Discovery #MINDBLOWN robot toys included with each purchase.
Skyrocket Expands UK Business, Names New GM
Skyrocket solidifies UK business with the appointment of Amy Saunders as UK GM, as the company looks to broaden its business internationally.
New Nick Jr. Live! to Features Multiple Fan-Favorite Preschool Characters
Nickelodeon and VStar Entertainment Group, part of Cirque du Soleil Entertainment Group, announced the U.S. debut of the live theatrical production Nick Jr. Live! Move to the Music.
How Play Can Be a Remarkable Tool to Help Pediatric Patients Cope and Heal: New Innovative Research
Toys and play are critical to the healing process for children who are experiencing life-threatening illness, injury, or painful medical procedures, according to research by The Toy Foundation (TTF).