Canspan Extends Partnership with WowWee
In response to WowWee’s growth, it’s deepening its engagement with Canspan, which will be responsible for leading its social and digital marketing strategy and efforts for all new brands.
In response to WowWee’s growth, it’s deepening its engagement with Canspan, which will be responsible for leading its social and digital marketing strategy and efforts for all new brands.
Kicking off in mid-March, the Hot Wheels Legends Tour returns for year two, with plans to hit 18 stops) on its nationwide search for a life-size custom car worthy of being made into a Hot Wheels diecast vehicle.
Levi’s and Peanuts team up for another fashion collaboration this spring, bringing back Charles Schulz’s beloved cartoon beagle along with the rest of the Peanuts pals.
Blue Lizard Australian Sunscreen brand is now a sponsor of Sesame Street, and will create educational content timed to Skin Cancer Awareness Month for the Sesame Street YouTube channel.
King Features Syndicate, a unit of Hearst, announced the appointment of a new international licensing agent in France.
Through a new collaboration between Discovery and McDonald’s, kids can now get a dose of learning along with their happy meals thanks to the new Discovery #MINDBLOWN robot toys included with each purchase.
Skyrocket solidifies UK business with the appointment of Amy Saunders as UK GM, as the company looks to broaden its business internationally.
Nickelodeon and VStar Entertainment Group, part of Cirque du Soleil Entertainment Group, announced the U.S. debut of the live theatrical production Nick Jr. Live! Move to the Music.
Toys and play are critical to the healing process for children who are experiencing life-threatening illness, injury, or painful medical procedures, according to research by The Toy Foundation (TTF).