Scott Bachrach launched The Wish Factory in 2011 with all the attention focused on a line of dolls featuring tween singing sensation Cody Simpson. However, the company has a host of additional items—both licensed and non-licensed—to round out its lineup. Some of the items include the ICEE Maker and related accessories and its Pop Grrl brand of earbuds and stick-on nail charms.
Bachrach is no stranger to the toy industry. His previous companies include Fun 4 All and Think Tank Toys. Now Bachrach, along with partner Dan Lesnick, are building The Wish Factory from the ground up.