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Catching Up With...
Catching Up With Caroline Fraser

As the digital world becomes more entwined with daily life, classic brands and properties have to adapt to this new medium to keep pace with the demands of the market. Scholastic has had remarkable success with the transition, creating successful versions of its key children’s brands (such as Clifford the Big Red Dog and I Spy) for digital platforms, including the iPad and the Nintendo Wii. Carolyn Fraser, director of Scholastic Interactive, talks to Royaltie$ about making the leap into the digital world.