- More Promotions at Sesame Workshop
- MEGA Brands Hires Prichard
- Scholastic Promotes Kline
- Walker Joins Hasbro
- Speculation Continues Around the Sale of HIT
- Domo Now on Facebook
When I was coming up in the toy industry there was only one trade show worth mentioning: New York Toy Fair—and it was an extravaganza. Anyone who was anyone was walking the halls of the historic Toy Building. Good or bad—those days are long gone. Today there are myriad trade shows to choose from. Each one supposedly serves its own purpose: some are for the mass market, some for the specialty market, some for international markets; yet I see many of the same buyers at all of them. The one common link between these shows is the proverbial water cooler discussion, “Are trade shows even necessary anymore?”
The Toy Industry Foundation (TIF) continuously strives to put smiles on the faces of children in need. This holiday season will be no exception, when TIF and Boys & Girls Clubs of America (BGCA) launch the winter festivities with their largest toy distribution to date.
Disney Consumer Products will launch a technologically advanced product line around the Dec. 17 theatrical release of TRON: Legacy. The sequel to the cult-favorite TRON film of the 1980s also features Jeff Bridges.
GreenLight is a global consultancy that provides corporate, advertising, and media clients access to iconic music, film, celebrities, and entertainment content. The company specializes in resolving the legal and logistical hassles its clients wrestle with. Its rights representation group manages the personality rights of iconic estates, including Albert Einstein, Bruce Lee, Steve McQueen, and Johnny Cash. GreenLight’s senior executive, Diana Brobmann, discusses translating iconic estates through licensing and offers the latest Steve McQueen and Albert Einstein licensing news.
- TRU Unveils Christmas Book
- Li & Fung Purchases Piece of Sanrio
- Mattel’s Ken a Reality Show Star
- Precious Moments, M.Z. Berger in Deal
- Dow Chemical Signs Beanstalk for Program
- Wildflower Group Signs Pillow Pets
- Stone America Signs TKO
- Pink Cookie, Intimo Deal
- New Hires at Saban
- Changes at Big Idea
- Stewart Promoted at Sesame