Know More, Stand Out More
For independent toy retailers, ASTRA’s president Kimberly Mosley breaks down how to get the most out of the ASTRA Academy resources to help set your toy business apart.
In The Face of Fad-Driven Product
With a reputation in the toy industry of being the fix-it crew for clients in need of better design and manufacturing, Design Edge president Matt Nuccio recounts the challenges of designing on margins to meet the timeline of fad-driven product.
Shop Talk: A Road Map to Amazon
In this installment of Shop Talk, aNb Media chats with Franz Jordan, CEO of Sellics, and JudoLaunch founder Chris Rawlings, about the opportunity for toy sellers on Amazon, and the best strategies for driving traffic and sell-through.
Kellytoy to Distribute Russ Berrie Brand
Jazwares announced that its division Zag Toys has formed a partnership with Kellytoy for the distribution of its Russ Berrie plush toy brand.
Mattel Named New Toy Partner for Despicable Me
Mattel snags the Despicable Me license in a three-year global agreement with Illumination and Universal Brand Development, beginning with Minion 2 movie toys for 2020.
Singing Machine Debuts Carpool Karaoke Mic
Singing Machine has partnered with CBS Consumer Products to debut Carpool Karaoke, the Mic at Toy Fair New York, bringing James Corden’s popular Tv segment into cars nationwide.
Nick Unveils Ryan’s Mystery Playdate, Return of All That and More
Nickelodeon to debut Ryan’s Mystery Playdate, a new live-action preschool series starring YouTube kidfluencer Ryan of Ryan ToysReview. The company also revealed the return of All That and more projects in the works.
LEGO Shows Off Hidden Side with New AR-Enhanced Building Toys
The LEGO Group unveils a brand new AR-enhanced building experience with LEGO Hidden Side, which will debut at Toy Fair New York.
Alpha Group Reveals First Look at SpongeBob SquarePants 2019 Toys
Debuting at Toy Fair New York, Alpha Group reveals a first-look at the new SpongeBob Square Pants 2019 toy line.