Sesame Street Taps Sony for Licensing in Japan
Sony Creative Products will lead licensing for Sesame Street in Japan, with 2021 marking the 50th anniversary of the show’s first broadcast in Japan.
Sony Creative Products will lead licensing for Sesame Street in Japan, with 2021 marking the 50th anniversary of the show’s first broadcast in Japan.
Franchise management agency Cookbook Media will lead an international distribution strategy for the show, including content, consumer products, publishing, and digital activations.
The new line of Sesame Street play products from PunkinFutz is designed to support children with a broad range of physical, sensory, developmental, and emotional needs.
ViacomCBS Consumer Products recently promoted executives Lourdes Arocho, Chriss Groll, and Priya Mukhedkar.
The Care Bears are growing their content offerings with the “YoutTube-first” series Care-A-Lot Club from Cloudco Entertainment.
Melissa & Doug and Nickelodeon unveiled a line of new PAW Patrol and Blue’s Clues & You! toys, now in stores and online.
L.O.L. Surprise! continues to expand in the video game category with the release of the L.O.L. Surprise! Disco House mobile game from MGA Entertainment and TuToons.
Seven licensing industry executives are joining the Licensing International Board of Directors for three-year-terms, effective July 1.
Spin Master teamed up with NFL quarterback Russell Wilson to launch the Aerobie Sonic Fin, a toy football that can travel up to 100 yards.