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Catching Up With...
Catching Up With Ken Malouf, Senior Director of Marketing, Jakks Pacific

Earlier this year Jakks Pacific launched a Games & Puzzles division. Developed in conjunction with game developer, Forrest-Pruzan, Jakks is launching licensed games in 2011 based on top brands starting mostly with Disney properties such as Pirates of the Caribbean: On Stranger Tides and Phineas & Ferb. Many games in the line will retail for less than $20 and are designed for approximately ages 7 and up.

Catching Up With...
Catching Up With Ramez Toubassy, President, Brand Sense Partners

Following on Chrysler’s decision to separate the Dodge car and Ram truck brands, Brand Sense Partners (bsp), which manages the brands for licensing, is sowing a crop of new licensing opportunities for both brands. In addition, the separation of the brands also allows bsp the opportunity to focus in on each brand’s core consumer. Below, bsp’s president, Ramez Toubassy, discusses the opportunities that separating the Dodge and Ram brands offers the brands’ licensing programs.