United Media Signs Poptropica United Media announced that it will serve as merchandise licensing agent for Poptropica (www.poptropica.com), a virtual world for young kids. Targeting…

Parents Magazine Teams with Manhattan Toy Parents Magazine (circulation 2.2 million) announced during Toy Fair that it is teaming with Manhattan Toy to develop a…

Toy Fair 2010: Good Show for All This year’s Toy Fair was a positive experience for all. Manufacturers reported great traffic during the duration of…

Toy Fair 2010 Kicks off in New York Festivities kicked off last week ushering in Toy Fair 2010. Mattel hosted two events last Friday spotlighting…

Bravado Signs Superstar Artists Bravado, the global music merchandising company, has signed artists Rihanna, Mariah Carey, Alicia Keys, and Whitney Houston to create merchandise in…

Walmart Signs Deal with Li & Fung Walmart Stores, Inc., recently announced a new global sourcing strategy that involves the creation of Global Merchandising Centers,…

Dickson Leaves Mattel for Jones Apparel; Kilpin Upped at Mattel Jones Apparel Group, Inc., announced the appointment of Richard Dickson to the position of president…