Features Archives - Page 19 of 36

Features

Catching Up With Damon Lau, President of Round 5

Round 5 was recently named the master toy licensee for ZeptoLab’s best-selling app Cut the Rope. In partnership with Studio Licensing, Inc., and Established Brands, Inc., Round 5 earned the multi-year exclusive licensing agreement to manufacture and produce product across toy categories, including figures, plush, and playsets, that will reflect the brand and its candy-eating monster Om Nom. Round 5 will work with a major national retailer partner for a December launch in the U.S. with a full rollout set for spring 2013, across territories including Asia, South America, the U.S., as well as the UK and Australia.

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Catching Up With Stuart Crystal, Vice-President of Consumer Products for Major League Soccer

The Major League Soccer season got underway this spring with the addition of the Montreal Impact. This comes on the heels of last year’s league additions of the Portland Timbers and the Vancouver Whitecaps. With each new team that’s added, soccer grows in popularity across the U.S. This low-cost, family-friendly sport is attracting crowds to new stadiums. These fans are looking for consumer products to purchase. Stuart Crystal, vice-president of consumer products for Major League Soccer, explains the growing fan base and the growing licensing program.

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Catching Up With Andrew Carley, Entertainment One’s Head of Global Licensing

Licensing efforts for the UK animated preschool series Peppa Pig are ramping up as it prepares for its debut at retail in the U.S. this August. Peppa Pig currently airs daily at 12 p.m. EST on Nick Jr. and is created and produced by Astley Baker Davies (ABD) and distributed by E1 Kids, a division of Entertainment One (eOne).

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Catching Up With Peter Zeytoonjian, Managing Director of Consumer Products and Licensing, U.S. Olympic Committee

Beginning July 27 and running through August 12, sports fans around the globe will turn their attention to London for the 2012 Summer Olympics. And whether you are rooting for your favorite swimmer, gymnast, volleyball player, or cyclists, all U.S. fans can don Team USA gear in support.

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Catching Up With Joanne Loria, Executive Vice-President and COO, The Joester Loria Group

Kellogg Company recently appointed The Joester Loria Group (TJLG) as the exclusive licensing agency for the U.S. and Canada. The Joester Loria Group will develop and execute a strategic licensing program around key themes and trends relevant to each brand’s attributes.

Kellogg, a $13 billion company, boasts a wide portfolio of leading brands in cereal, snack and frozen foods. The Joester Loria Group will be representing brands including Apple Jacks, Cheez-It, Eggo, Froot Loops, Honey Smacks, Keebler, Kellogg’s Corn Flakes, Special K, Kellogg’s Frosted Flakes, Frosted Mini–Wheats, Pop-Tarts, Kellogg’s Raisin Bran, and Rice Krispies in addition to its archive of classic advertising art and characters such as Tony the Tiger, Snap, Crackle and Pop, Toucan Sam, The Keebler Elves, and original Kellogg artwork by American artists such as Norman Rockwell.

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Catching Up With Scott Bachrach, The Wish Factory

Scott Bachrach launched The Wish Factory in 2011 with all the attention focused on a line of dolls featuring tween singing sensation Cody Simpson. However, the company has a host of additional items—both licensed and non-licensed—to round out its lineup. Some of the items include the ICEE Maker and related accessories and its Pop Grrl brand of earbuds and stick-on nail charms.

Bachrach is no stranger to the toy industry. His previous companies include Fun 4 All and Think Tank Toys. Now Bachrach, along with partner Dan Lesnick, are building The Wish Factory from the ground up.

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Catching Up With Adam Lerner, Co-Founder and President & Tracy VanBibber, National Sales Director, My Dirty Jobs

My Dirty Jobs, a company creating a line of heavy-duty cleaning products inspired by the Discovery Channel series Dirty Jobs staring Mike Rowe, is the first reality-based brand to enter the household-cleaning aisle.

Company co-founders Adam Lerner and Christian Darby created the idea. Less than 18 months ago the duo embarked on an uphill battle to convince both Rowe and Discovery Communications to take a chance on their start-up. Their vision became reality and the product line debuted at Walmart last month.

Both Lerner and Tracy VanBibber, national sales director of My Dirty Jobs, spoke with aNb Media about the brand’s launch and strategy.

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Catching Up With Gabrielle Oliff, Vice-President of Brand and Marketing at American Greetings Properties

American Greetings Properties has dubbed 2012 as “30 Years of Caring” to relaunch its Care Bears property. This cross-generational campaign will encompass a new TV series on The Hub, an extensive product line, and a media campaign, which blends traditional and social media.

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Catching Up With Lisa Streff, Senior Vice-President of Licensing for SMC Entertainment

SMC Entertainment, a division of Sun-Mate corporation, is on a mission to become a leading entertainment brand owner and fully-integrated brand management company. SMC is currently focusing its efforts globally on Rudyard Kipling’s The Jungle Book.