New Zuru X-Shot Line Teams with Fortnite Player Ninja
ZURU will collaborate with Fortnite gamer Ninja for a line of limited-edition X-SHOT Ninja dart blasters.
Goliath Named SuperZings’ Distribution Partner
Magic Box Int Toys named Goliath as its American, Australian, French, and Benelux partner for its Superzings.
Oh the Horror…Toys Round Up
These toys are the stuff of nightmares, and that’s the point. The remaking of classic horror films and new interpretations of ghosts, vampires, ghouls, and zombies feeds into the rise of these new scare-approved toys.
Sound The a-Llama: Llama Toys Are Having a Moment
Breaking down one of the hot trends for 2019 in toys, TFE rounds up some of the latest llama-themed toys.
Nickelodeon Names ‘Blue’s Clues & You!’ Toy Partners
Nickelodeon has named the first licensees for the Blue’s Clues reboot, Blue’s Clues & You!: Just Play, Vtech, and Cardinal.
Pocoyo Inks New Content Deals Ahead of Licensing Expo
Epic Story Media and Brands & Rights 360 are ramping up activity for Zinkia Entertaiment’s animated preschool series Pocoyo, signing new content deals.
Genius Brands Taps Jeff Shapiro as VP, Retail Development
Genius Brands appointed licensing industry veteran Jeff Shapiro as vice-president of retail development.
Food Fuels Fun Beyond the Kitchen
Guest contributor Deirdre Fanzo explores how food and beverage brands are moving back into the toy aisles and the collectibles space, in particular, is creating new opportunities for food-fueled fun for both adult and kid toy collectors.
Toymakers Shift Business Models for a More Sustainable World
More toymakers are evaluating their business models to create and maintain a more sustainable world, and the development of sustainable toys is heating up.