Brand Profile: The Very Hungry Caterpillar
Much like the metamorphosis of the very hungry caterpillar into a butterfly, Eric Carle’s best-selling children’s book has evolved into an evergreen brand.
Proud to Be of Service: ASTRA’s Commitment to Giving & Sharing
As part of ASTRA Marketplace & Academy, toy manufacturers, sales representatives and retailers come together to give back to the host city’s community. ASTRA President Kimberly Mosley highlights why it’s good business to have a purpose beyond profit.
Deciding the Best Move for Your Game Idea
Janice Ross, vice-president of Women in Toys, chats with Kickstarter’s Head of Games Luke Crane about how to launch a successful tabletop game campaign.
Nickelodeon Names ‘Blue’s Clues & You!’ Toy Partners
Nickelodeon has named the first licensees for the Blue’s Clues reboot, Blue’s Clues & You!: Just Play, Vtech, and Cardinal.
Pocoyo Inks New Content Deals Ahead of Licensing Expo
Epic Story Media and Brands & Rights 360 are ramping up activity for Zinkia Entertaiment’s animated preschool series Pocoyo, signing new content deals.
Genius Brands Taps Jeff Shapiro as VP, Retail Development
Genius Brands appointed licensing industry veteran Jeff Shapiro as vice-president of retail development.
Food Fuels Fun Beyond the Kitchen
Guest contributor Deirdre Fanzo explores how food and beverage brands are moving back into the toy aisles and the collectibles space, in particular, is creating new opportunities for food-fueled fun for both adult and kid toy collectors.
Packaged for Success
Matt Nuccio, president of the New York-based graphic design firm, shares his insights on designing toy packaging for specialty versus mass.
Toymakers Shift Business Models for a More Sustainable World
More toymakers are evaluating their business models to create and maintain a more sustainable world, and the development of sustainable toys is heating up.