Spreading the Word About Toy Safety
The Toy Association offers its top tips for safe summer fun for toy companies and retailers to leverage and help spread the word.
Discovery Launches Discovery Game Studios
Discovery announced the official launch of Discovery Game Studios, which will serve as a hub for the creation, licensing, and distribution of games for PC, video game consoles, and mobile game platforms.
First-Ever Magic: The Gathering Animated Series Heads to Netflix
Netflix is teaming up with Joe and Anthony Russo, Wizards of The Coast, and Hasbro’s Allspark Animation to create the first-ever Magic: The Gathering animated series.
LEGO to Launch Despicable Me Building Sets in 2020
LEGO expands its partnership with Universal Brand Development and Illumination with LEGO Despicable Me sets, timed to the 2020 film, Minions: The Rise of Gru.
Brand Profile: Mister Rogers’ Neighborhood
Following its 50th anniversary celebration for Mister Rogers’ Neighborhood and all the promotions that took place last year, the company has seen renewed interest in…
The Focus Group of One
John Brady confesses to his own focus group of one—his grandchildren— and how their digital usage has impacted his outlook of the toy industry.
Alpha Group Named Master Toy Partner for Chuggington
Herschend Entertainment Studios named Alpha Group as the global master toy partner in the multi-year collaboration.
Trade Wars Hit Toy Market
Toys & Family Entertainment (TFE) Publisher Bob Glaser shares his thoughts on the potential impact of the trade wars on the toy industry.
Brand Profile: The Secret Life of Pets 2
Universal Brand Development will support Illumination’s upcoming sequel, The Secret Life of Pets 2 with product from best-in-class partners.