Features Archives - Page 25 of 36

Features

Catching Up With Michael Carlisle, Principal of The Wildflower Group

The Girl Scouts sell approximately 200 million boxes of Girl Scout Cookies per year. It’s about time the group had a comprehensive licensing program targeting girls, parents, fans of the Girl Scout Cookies (and, let’s face it, who isn’t a cookie fan?), and the more than 50 million Girl Scouts alumnae—that’s a huge demographic. The Wildflower Group signed on a year ago to develop a licensing program for the Girl Scouts. Michael Carlisle, principal of The Wildflower Group, explains the plan.

Catching Up With...

Catching Up With David Reeder, Vice-President, GreenLight

At the end of last year, Muhammad Ali Enterprises selected GreenLight, a global media licensing, talent negotiation, and rights representation consultancy, to represent the iconic boxer. GreenLight will handle advertising and promotional opportunities for personality rights and trademarks, including Muhammad Ali’s name, image, likeness, signatures, and characterizations on an exclusive basis in Europe and Asia Pacific. David Reeder, vice-president of GreenLight, talks about the types of opportunities the company is seeking for Muhammad Ali.

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Catching Up With Paul Levy, Brand Manager, Magic: The Gathering at Wizards of the Coast

Magic: The Gathering is integrating offline and online play through video games and in-store events. It has brought new fans into the game and re-ignited interest with past users. Paul Levy, brand manager, Magic: The Gathering at Wizards of the Coast, explains this integration through the release of Duels of the Planeswalkers 2012 and Magic 2012 Core Set.

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Catching Up With Eric Karp, Head of Licensing Americas, Mind Candy

Since its debut in 2008, 50 million users worldwide have registered on MoshiMonsters.com. The massively multiplayer online (MMO) game for 6–12 year olds continues to add 100,000 new registered users per day. By the end of 2011, Mind Candy, the company behind Moshi Monsters, estimates that there will be 60 million registered users worldwide, with half of them in the U.S. Licensing programs in the UK and Australia have already proven successful for the brand. Eric Karp, head of licensing Americas at Mind Candy, explains how the company will bring a Moshi Monsters licensing program to the U.S. this summer.

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Catching Up With Debra Joester, President, The Joester Loria Group

The Joester Loria Group (TJLG) has recently signed on a number of new properties that look beyond the global corporate, food, and media brands that the company has been working with as of late. Properties such as Annoying Orange and the Dew Tour, in particular, take TJLG to such diverse audiences as YouTube and action sports.

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Catching Up With Ken Malouf, Senior Director of Marketing, Jakks Pacific

Earlier this year Jakks Pacific launched a Games & Puzzles division. Developed in conjunction with game developer, Forrest-Pruzan, Jakks is launching licensed games in 2011 based on top brands starting mostly with Disney properties such as Pirates of the Caribbean: On Stranger Tides and Phineas & Ferb. Many games in the line will retail for less than $20 and are designed for approximately ages 7 and up.

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Catching Up With Ramez Toubassy, President, Brand Sense Partners

Following on Chrysler’s decision to separate the Dodge car and Ram truck brands, Brand Sense Partners (bsp), which manages the brands for licensing, is sowing a crop of new licensing opportunities for both brands. In addition, the separation of the brands also allows bsp the opportunity to focus in on each brand’s core consumer. Below, bsp’s president, Ramez Toubassy, discusses the opportunities that separating the Dodge and Ram brands offers the brands’ licensing programs.

Features

Sesame Workshop’s Sesame Street

Although it may be imaginary, most kids know at an early age how to get to Sesame Street. Show creator Joan Ganz Cooney set the groundwork for this in 1966 after conducting a study on television and child development. Displeased with her findings, which showed children in underserved communities were underprepared for school, she set out to create a more focused educational children’s program. Three years later, Sesame Street premiered.

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Catching Up With Andrew Kerr, Founder and Commercial Director, Aoh!K Commerical Limited

Driver Dan’s Story Train, a preschool series with an emphasis on storytelling, debuted in the U.S. on PBS Kids Sprout in November 2010. Andrew Kerr, founder and commercial director, Aoh!K Commercial Limited, the brand’s UK-based licensing and merchandising agent, is looking to leverage Driver Dan’s Story Train’s success on Sprout by adding key consumer product partners in the U.S. throughout the year.