February 2019 - Page 5 of 15

LEGO Jurassic World: Legend of Isla Nublar Toys, Series Announced

Universal Brand Development and the LEGO Group announced an expansion to LEGO Jurassic World toys and content new building sets assortment inspired by an all-new, animated mini-series, LEGO Jurassic World: Legend of Isla Nublar. Following the adventures of Claire, Owen and fan-favorite dinosaurs seen in the 2018 animated specials, LEGO Jurassic World: The Secret Exhibit, this new mini-series runs 13 episodes and will debut later this year. Set…

WowWee Debuts Pixie Belles, Largest UNTAMED Character Yet

WowWee unveils new products and brand extensions at the North American International Toy Fair, including its debut of new interactive pets, Pixie Belles and UNTAMED Legends Dragon.

As Kids’ Content Gets Shorter, Strategy Gets More Complex

As short-form content continues to be a go-to piece of the puzzle for kids’ entertainment, lending itself well to how kids are watching, we take a look at the overall state of kids entertainment and the complex strategy to finding success.

Jakks Pacific unveils Godzilla 2019 toys

Jakks Debuts Godzilla Toys

JAKKS Pacific, in collaboration with Toho and Legendary Entertainment, announced the global launch of its new line of Godzilla toys inspired by Warner Bros. Pictures’ and Legendary Entertainment’s Godzilla: King of the Monsters, hitting theaters May 31, 2019.

Star Wars Lightsaber Academy Revealed

Hasbro’s new Star Wars Lightsaber Academy Interactive Training System lets kids train to become a lightsaber master

The Toy Fair Issue of TFE is Here

Observations & Opinions: Surviving, and Thriving? by Bob Glaser
Celebrating and Nurturing the Inventor Community by Laurie Chartorynsky, The Toy Association
Know More, Stand Out More: Using ASTRA Academy Education to Differentiate Your Toy Business by Kimberly Mosley, ASTRA President
Snatching Defeat Out of The Jaws of Victory by John W. Brady
In The Face of Fad-Driven Product by Matthew Nuccio, president of Design Edge
Shop Talk: A Road Map to Amazon by Jennifer Lynch
YULU: Delivering Innovation in a Snap by Ashley Rogers
25 Years of KidStuff by Jennifer Lynch
eSports, Fortnite Usher In New Era of Gaming by Sara Mosqueda
The Kidult Rising: How Today’s Adult Fans Offer New Opportunities for Brand Owners by Jennifer Lynch
Toy Fair 2019 compiled by Jennifer Lynch
The Forefront of Kids Entertainment: Talk Digitally and Carry a Big Experience by Naz Amarchi-Cuevas, Women In Toys
As Kids’ Content Gets Shorter, Strategy Gets More Complex by Jennifer Lynch

here is a photo of Ninja, the leading Fortnite player and top gamer

Wicked Cool Unveils Toy Line Inspired by Top Fortnite Player ‘Ninja’

Wicked Cool Toys (WCT) unveils its new Ninja product line at the 2019 International Toy Fairs in Hong Kong, London, Nuremberg and New York.

News

Funko Acquires Forrest-Pruzan Creative

Funko makes move into games aisle with the acquisition of Forrest-Pruzan Creative, the board game development studio behind games such as Disney Villainous, Harry Potter: Hogwarts Battle, Bob Ross – Art of Chill, and Choose Your Own Adventure – House of Danger.

Snatching Defeat Out of The Jaws of Victory

Looking back at my October 2017 column, I was armed with facts proclaiming that brick-and-mortar retail was rock solid, despite what we all saw in the news. Sixteen months later, following the 2018 Christmas season, I was curious: Had those predictions been accurate? Did brick-and-mortar actually weather the Amazon storm of the past two seasons?