Funrise Reveals Fart-Fueled Toy Line, Fart Ninjas
Funrise announced a new toy line of collectible farting figures called Fart Ninjas.
LEGO Jurassic World: Legend of Isla Nublar Toys, Series Announced
Universal Brand Development and the LEGO Group announced an expansion to LEGO Jurassic World toys and content new building sets assortment inspired by an all-new,…
WowWee Debuts Pixie Belles, Largest UNTAMED Character Yet
WowWee unveils new products and brand extensions at the North American International Toy Fair, including its debut of new interactive pets, Pixie Belles and UNTAMED Legends Dragon.
As Kids’ Content Gets Shorter, Strategy Gets More Complex
As short-form content continues to be a go-to piece of the puzzle for kids’ entertainment, lending itself well to how kids are watching, we take a look at the overall state of kids entertainment and the complex strategy to finding success.
Jakks Debuts Godzilla Toys
JAKKS Pacific, in collaboration with Toho and Legendary Entertainment, announced the global launch of its new line of Godzilla toys inspired by Warner Bros. Pictures’ and Legendary Entertainment’s Godzilla: King of the Monsters, hitting theaters May 31, 2019.
Star Wars Lightsaber Academy Revealed
Hasbro’s new Star Wars Lightsaber Academy Interactive Training System lets kids train to become a lightsaber master
The Toy Fair Issue of TFE is Here
- Observations & Opinions: Surviving, and Thriving? by Bob Glaser
- Celebrating and Nurturing the Inventor Community by Laurie Chartorynsky, The Toy Association
- Know More, Stand Out More: Using ASTRA Academy Education to Differentiate Your Toy Business by Kimberly Mosley, ASTRA President
- Snatching Defeat Out of The Jaws of Victory by John W. Brady
- In The Face of Fad-Driven Product by Matthew Nuccio, president of Design Edge
- Shop Talk: A Road Map to Amazon by Jennifer Lynch
- YULU: Delivering Innovation in a Snap by Ashley Rogers
- 25 Years of KidStuff by Jennifer Lynch
- eSports, Fortnite Usher In New Era of Gaming by Sara Mosqueda
- The Kidult Rising: How Today’s Adult Fans Offer New Opportunities for Brand Owners by Jennifer Lynch
- Toy Fair 2019 compiled by Jennifer Lynch
- The Forefront of Kids Entertainment: Talk Digitally and Carry a Big Experience by Naz Amarchi-Cuevas, Women In Toys
- As Kids’ Content Gets Shorter, Strategy Gets More Complex by Jennifer Lynch
Wicked Cool Unveils Toy Line Inspired by Top Fortnite Player ‘Ninja’
Wicked Cool Toys (WCT) unveils its new Ninja product line at the 2019 International Toy Fairs in Hong Kong, London, Nuremberg and New York.
Funko Acquires Forrest-Pruzan Creative
Funko makes move into games aisle with the acquisition of Forrest-Pruzan Creative, the board game development studio behind games such as Disney Villainous, Harry Potter: Hogwarts Battle, Bob Ross – Art of Chill, and Choose Your Own Adventure – House of Danger.