The Wiggles Unveil Roster of New Partners
The Wiggles announced several new licensing partnerships and product rollouts in North America, including one that taps into its succesful toilet-training song.
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Shark Week 2019 Swims into Retail with New Partners
Ahead of Shark Week 2019, Discovery unveiled its latest lineup of merchandising partners for the annual television event including Vans, Blankie Tails, Build-A-Bear Workshop, and more.
Carson Dellosa Becomes Fisher-Price Licensee with Kids Station Acquisition
Carson Dellosa Education acquired Kids Station Toys, and with it assumes the role of Fisher-Price licensee for youth electronics.
MGM Plans The Addams Family’s Halloween Domination
MGM’s Robert Marick talks about its upcoming plans for the 75-year brand, The Addams Family, and how it plans to evolve the upcoming movie tie-in program it into an annual Halloween program.
Mattel to Create New Hello Kitty & Friends Toy Lines
Mattel and Sanrio team up in a new partnership to design and develop toy lines inspired by Hello Kitty & Friends, Hello Kitty Cafe, and other Sanrio characters.
TFE/TFE Licensing, June 2019
- Trade Wars Hit Toy Market by Bob Glaser
- Proud to Be of Service: ASTRA’s Commitment to Giving & Sharing by Kimberly Mosley, ASTRA President
- Spreading the Word About Toy Safety by Kristin Morency
- Packaged for Success by Matt Nuccio, president of Design Edge
- Deciding the Best Move for Your Game Idea by Janice Ross, Women In Toys
- The Focus Group of One by John Brady, Director of Inveniam Capital Partners
- Sound The a-Llama: Llama Toys Are Having a Moment by Jennifer Lynch
- All in the Family: Goliath Games by Mary Couzin
- Food Fuels Fun Beyond the Kitchen by Deirdre Fanzo
- Toymakers Shift Business Models for a More Sustainable World by Ashley Rogers
- Far Out Toys: Racing to the Far Out Reaches of Innovation by Jennifer Lynch
- ASTRA Marketplace 2019 Preview compiled by Jennifer Lynch
- Toysmith Keeps Eye on Target: The Retailer by Jennifer Lynch
- Brand Profile: YuMe Toys Dreams Big with Top Brands by Jennifer Lynch
- Oh the Horror…Toys Roundup by Jennifer Lynch
- Brand Profile: The Secret Life of Pets 2 by Jennifer Lynch
- Licensing Expo 2019 Preview compiled by Jennifer Lynch
- Brand Profile: The Very Hungry Caterpillar by Jennifer Lynch
- Brand Profile: Mister Rogers’ Neighborhood by Jennifer Lynch
Nominations for 16th Annual WIT Wonder Women Awards Now Open
Coinciding with Licensing Expo, Women in Toys, Licensing & Entertainment (WIT) has opened up nominations early for the 16th Annual Wonder Women Awards.
pocket.watch Announces Ryan’s Mystery Playdate Licensing Program, Hires Gaye Dean
pocket.watch announced the launch of a comprehensive licensing program based on Ryan’s Mystery Playdate and hired Gaye Dean as vice-president, retail sales.
YuMe Dreams Big with Top Brands
Spurred on by Maxx Marketing’s successful partnership with Warner Bros. Entertainment, YuMe Toys was born. Here’s what the toymaker is doing today.